Optimizing a blog for search
engines is the concept of SEO search engine optimization, but most bloggers,
especially newer ones, make a few mistakes which are apparently small but will
hurt blogs search engines ranking and visibility.
New bloggers those who are
doing self SEO have to know what are these mistakes, how to avoid those
mistakes and increase more search engine visibility and drive traffic.
What are the Search Engine Optimization
Mistakes?
 |
| Top 8 Search Engine Optimization Mistakes |
We often see some bloggers
or webmasters are failed i.e. they couldn’t acquire what they want. From them
some might be understood that they made basic SEO mistakes. You worked hard,
gave lots of hours and ignored your job for earning money but due to various
mistakes you failed. In this article I discussed some critical SEO mistakes.
Not
Having A Title Tag: it is the title of your blog which is
also being displayed on the top of the user’s browser. You need a title for
your blog because visitors come to your site through that title. It is also a
factor of search engine ranking. In order to avoid this mistake, never forget
to create a title tag and you must include your main keyword in this title.
Not
Using Descriptive Anchor Text In The Links: have you noticed in the article that to know the rest
of the information just click here where the link is anchored into click here?
This is very bad practice because Google counts the anchor with associate your
text to where you are linking to. It also hurts visitors that
they couldn't determine what this link is for and as a result
sometimes they ignore your potential links. Use three or four keywords which
explain your website best to where you are linking and put it where there are
some keywords like your anchor text in the article.
Having
a Duplicate Content: last time I have seen the same article
in different website. Google considers it badly because webmaster might be
doing it for more sales or conversions but search engines sometimes confuse
which website it takes. Do not put the same article in your website many times
or other websites.
Manipulating
Search Engines: have you heard this term? These are the SEO techniques by which some
webmasters or bloggers use to increase their profit but which are not actually
legal for human being.
How to manipulate search engines:
Using keyword in an article
over and over
Using hidden texts
Over optimization of anchor
text
Using excessive back links
Redirecting other web pages
from one page
You must avoid this unless
search engines punish your website by reducing rank.
Not
Using H1, H2 and H3 Tags: search engines don’t read
the whole article to the index. It uses H1, H2 and H3 tags to understand the
content where it gives high priority the keywords which inside these tags.
Not
Using Different Title Tag: if you use the same title
for many articles, Google may not index or take your site in its search result.
Many webmasters make this mistake. Google strongly recommends using unique,
descriptive, and related title tag for each article.
Using
Deep Site Architecture: it means using many folders for one
topic and it shows how you organize your content. Having a deep architecture is
a problem for search engines that they cannot indexing or crawling your
website. So use different folders for different category and do not use too
many folders.
Not Updating Blog: you have
to write content frequently for your blog, because the more frequently update
post, the more Google bot crawl your blog. Try to publish at least one post per
day and carry this consistency.
These are some basic search
engine optimization mistakes I have ever seen and there are lots of mistakes
webmasters are doing. So you should always try to keep away from these and
optimize your site legally. If you properly optimize your site than give some
time to search engines for indexing and crawling and see the result otherwise search
engines will penalize your website.
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